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Who it covers

Thresholds
2
35,000 unique consumers, or 10,000 consumers plus over 25% of gross revenue from selling personal data; payment-only data excluded.RSA 507-H:2, I · source ↗
Exemptions
0
Entity-level exemptions for GLBA financial institutions, HIPAA covered entities and business associates, listed nonprofits, higher education and government.RSA 507-H:3 · source ↗ Nonprofit exemption limited to certain 501(c) categories (RSA 507-H:1, XVIII).

Sensitive data and minors

Sensitive data
1
Opt-in consent to process sensitive data (health, sex life, orientation, immigration, genetic, biometric, known child, precise geolocation).RSA 507-H:1, XXVIII; 507-H:6, I(d) · source ↗
Children and teens
2
Child follows COPPA (under 13); ages 13 to 15 need consent for targeted ads or sale. From 2027, no sale of a child's data.RSA 507-H:6, I(d), (e-1), (g) · source ↗ 2026 N.H. Laws 168:1 adds I(e-1), effective January 1, 2027.
Data minimization
1
Collection adequate, relevant and reasonably necessary for disclosed purposes.RSA 507-H:6, I(a) · source ↗

Consumers' rights

Rights
2
Access, correct, delete, portability, opt out of targeted ads, sale and automated profiling (7 rights).RSA 507-H:4, I · source ↗
Request deadline
2
45 days, extendable once by 45 days with notice.RSA 507-H:4, III(a) · source ↗
Appeals
2
Internal appeal decided within 60 days; denial must give a way to contact the Attorney General.RSA 507-H:4, IV · source ↗
Universal opt-out
2
Must honor consumer-enabled opt-out preference signals for targeted ads and sale since January 1, 2025.RSA 507-H:6, V(a)(1)(B) · source ↗ Source note shows an amendment (2024, 229) with a date reference that reads 2026; check signal start date.

Business duties

Assessments
2
Required for targeted ads, sale, risky profiling and sensitive data; AG may require disclosure.RSA 507-H:8 · source ↗ Applies to processing created after July 1, 2024.
Processor contracts
3
Detailed terms, assessments or independent audit report, and subcontracting only after controller chance to object with equivalent written terms.RSA 507-H:7, II · source ↗
Privacy notice
2
Accessible notice with categories, purposes, rights, sharing, contact email, last-updated date; website opt-out link required.RSA 507-H:6, III-V · source ↗
Loyalty programs
2
Bona fide loyalty programs allowed; signal conflicts must follow the signal with option to confirm; financial incentive terms must be shown.RSA 507-H:6, II, V(a)(2), V(b) · source ↗
De-identified data
3
Public commitment, contract duties, oversight of recipients, and pseudonymous data exemption with separation.RSA 507-H:9 · source ↗

Enforcement

Who enforces
1
Attorney General has exclusive enforcement; violations are unfair or deceptive practices under RSA 358-A:2.RSA 507-H:11 · source ↗
Cure period
1
60-day cure mandatory through December 31, 2025; discretionary from 2026.RSA 507-H:11 · source ↗
Maximum penalty
2
Up to $10,000 per violation under the Consumer Protection Act.RSA 507-H:11; RSA 358-A · secondary source · source ↗ Penalty amount not stated in 507-H; $10,000 per violation from RSA 358-A not verified in this pass.
Private action
0
No private right of action under this chapter or any other law.RSA 507-H:11 · source ↗
Rulemaking
0
No rulemaking authority; Secretary of State only posts a link to the chapter.RSA 507-H:2, II · source ↗

Scores are our reading on the published rubric, checked 18 October 2026. Not legal advice.

Regulations library

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