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Who it covers

Thresholds
2
Applies to businesses with over $25 million in annual revenue, or handling data of 75,000+ consumers, households or devices, or earning 50%+ of revenue from data sales.La. R.S. 51:1780.2(A) · source ↗ Enacted as SB 386 (2026 Reg. Sess.), Act 502, signed by Gov. Landry May 29, 2026; codified at La. R.S. 51:1780.1 to 1780.5. Scored 2 because the revenue test applies alone.
Exemptions
0
Entity-level exemptions for GLBA financial institutions, HIPAA covered entities and business associates, nonprofits, higher education and utilities.La. R.S. 51:1780.2(B)-(C) · source ↗

Sensitive data and minors

Sensitive data
1
Processing sensitive data requires consent; businesses earning 50%+ of revenue from data sales also need prior consent to sell it.La. R.S. 51:1780.1(29), 51:1780.4(A)(2)(d), (P) · source ↗
Children and teens
1
A child is under 13 (COPPA); a known child's data is sensitive and needs COPPA parental consent. No teen tier.La. R.S. 51:1780.1(5), (17); 51:1780.2(E) · source ↗
Data minimization
1
Collection must be adequate, relevant and reasonably necessary to disclosed purposes; incompatible processing needs consent.La. R.S. 51:1780.4(A)(1)(a), (A)(2)(a) · source ↗

Consumers' rights

Rights
2
Confirm and access, correct, delete, portability, and opt out of targeted ads, sale and significant profiling.La. R.S. 51:1780.3(A)(2) · source ↗
Request deadline
2
Controllers must respond within 45 calendar days, extendable once by 45 days.La. R.S. 51:1780.3(B)(2) · source ↗
Appeals
2
Controllers must offer an appeal and decide it in writing within 60 days; on denial they must give the AG online complaint mechanism.La. R.S. 51:1780.3(C) · source ↗
Universal opt-out
1
Authorized agents may opt consumers out through browser settings or global device settings; controllers must honor them only if identity, authority and residency can be verified.La. R.S. 51:1780.3(E)(5)-(6) · source ↗ Qualified duty with exceptions, not a GPC-style mandate.

Business duties

Assessments
2
Assessments are required for targeted ads, sale, risky profiling, sensitive data and other heightened-risk processing; the AG may obtain them by demand.La. R.S. 51:1780.4(E) · source ↗ Applies to processing activities as of January 1, 2027.
Processor contracts
2
Contract with instructions, data types, duration, confidentiality, return or deletion, assessments and written subcontractor flow-down; an independent assessor report is an alternative.La. R.S. 51:1780.4(D) · source ↗
Privacy notice
2
Standard notice contents plus separate notices if the controller may sell sensitive data or biometric data.La. R.S. 51:1780.4(B)-(C) · source ↗
Loyalty programs
1
Different prices or features allowed for opt-outs within bona fide loyalty, rewards, premium, discount or club card programs.La. R.S. 51:1780.4(A)(3) · source ↗
De-identified data
3
Deidentified data needs safeguards, a public commitment and contract flow-down; pseudonymous data is exempt from certain duties if kept separate; recipients must be monitored.La. R.S. 51:1780.4(F), (O) · source ↗

Enforcement

Who enforces
1
Attorney General enforces violations as unfair and deceptive trade practices under LUTPA.La. R.S. 51:1780.5(A)-(C) · source ↗
Cure period
2
From January 1 to July 31, 2027, the AG must give 30 days' notice before investigating; a documented cure prevents investigation.La. R.S. 51:1780.5(D) · source ↗ Cure period sunsets after July 31, 2027.
Maximum penalty
1
Under LUTPA, civil penalties of up to $5,000 per violation.La. R.S. 51:1780.5(C); 51:1407 · source ↗ The Act sets no amount; the $5,000 LUTPA figure is from WilmerHale and La. R.S. 51:1407 was not read directly.
Private action
0
No private right of action; LUTPA private suits under R.S. 51:1409 and 1409.1 are expressly excluded.La. R.S. 51:1780.5(C) · source ↗
Rulemaking
0
No rulemaking authority.La. R.S. 51:1780.1 to 1780.5 · source ↗ No rulemaking provision found.

Scores are our reading on the published rubric, checked 18 October 2026. Not legal advice.

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