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Who it covers

Thresholds
1
Applies to businesses processing data of 100,000+ Indiana consumers, or 25,000+ consumers with over 50% of gross revenue from data sales.Ind. Code § 24-15-1-1(a) · source ↗ Enrolled text of SEA 5 (2023), P.L. 94-2023, read from a copy hosted by Troutman. No amendments enacted in 2025 or 2026 found; AG issued a Consumer Data Protection Bill of Rights in Nov. 2025.
Exemptions
0
Entity-level exemptions for GLBA financial institutions, HIPAA covered entities and business associates, nonprofits, higher education and certain utilities.Ind. Code §§ 24-15-1-1(b), 24-15-1-2 · source ↗

Sensitive data and minors

Sensitive data
1
Processing sensitive data requires opt-in consent.Ind. Code §§ 24-15-2-28, 24-15-4-1(5) · source ↗
Children and teens
1
A child is under 13; a known child's data is sensitive and needs COPPA parental consent. No teen-specific protections.Ind. Code §§ 24-15-2-6, 24-15-1-3 · source ↗
Data minimization
1
Collection must be adequate, relevant and reasonably necessary to disclosed purposes; incompatible secondary use needs consent.Ind. Code § 24-15-4-1(1)-(2) · source ↗

Consumers' rights

Rights
2
Confirm and access, correct, delete, obtain a portable copy or summary, and opt out of targeted ads, sale and significant profiling.Ind. Code § 24-15-3-1(b) · source ↗
Request deadline
2
Controllers must respond within 45 days, extendable once by 45 days.Ind. Code § 24-15-3-1(c) · source ↗
Appeals
2
Controllers must offer an appeal, answer within 60 days, and on denial give a way to contact the Attorney General.Ind. Code § 24-15-3-1(d) · source ↗
Universal opt-out
0
Not required; no universal opt-out mechanism provision.Ind. Code § 24-15-3-1 · source ↗

Business duties

Assessments
2
Assessments are required for targeted ads, sale, risky profiling, sensitive data and other heightened-risk processing; the AG may request them.Ind. Code §§ 24-15-6-1, 24-15-6-2 · source ↗ Applies to processing activities created or generated after December 31, 2025.
Processor contracts
2
Contract with instructions, data types, duration, confidentiality, return or deletion, compliance information, assessments and written subcontractor flow-down.Ind. Code § 24-15-5-2 · source ↗
Privacy notice
1
Notice must cover data categories, purposes, rights and appeals, and data shared with third parties; sale and targeted ads must be clearly disclosed.Ind. Code §§ 24-15-4-3, 24-15-4-4 · source ↗
Loyalty programs
1
General non-discrimination rule with a carve-out for bona fide loyalty, rewards and club card programs.Ind. Code § 24-15-4-1(4)(B) · source ↗
De-identified data
3
Deidentified data needs safeguards, a public no-reidentification commitment and contract flow-down; pseudonymous data is exempt from certain rights if kept separate.Ind. Code §§ 24-15-2-12, 24-15-7-1, 24-15-7-2 · source ↗

Enforcement

Who enforces
1
Attorney General has exclusive enforcement authority, including civil investigative demands.Ind. Code §§ 24-15-9-1, 24-15-10-1 · source ↗
Cure period
0
The AG must give 30 days' written notice and no action may proceed if the violation is cured; the cure right does not sunset.Ind. Code § 24-15-10-3 · source ↗
Maximum penalty
2
Civil penalty up to $7,500 per violation, plus injunctions and investigation costs.Ind. Code § 24-15-10-2(a) · source ↗
Private action
0
No private right of action.Ind. Code § 24-15-10-4 · source ↗
Rulemaking
0
No rulemaking authority; the AG may only publish a resource list for controllers.Ind. Code § 24-15-4-6 · source ↗

Scores are our reading on the published rubric, checked 18 October 2026. Not legal advice.

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