REGULATORY WATCH BRIEF Moderate 47 🧭 Regulatory Guidance in effect

Italian Garante's tracking-pixel guidelines become effective Oct 29, 2026

The guidance imposes new privacy obligations on email senders, affecting how personal data is tracked and processed.

ImpactModerate 47
Type🧭 Regulatory Guidance
Statusin effect in force
JurisdictionEU-IT
Effective29 October 2026
Comply by29 October 2026

What happened

The Italian Data Protection Authority (Garante) issued guidelines governing the use of tracking pixels in email communications. Organizations must comply with the guidelines by October 29, 2026. The guidelines are now effective as of that date.

Why it matters for trust and compliance

  • Its status is in effect. It is in force now.
  • The guidance imposes new privacy obligations on email senders, affecting how personal data is tracked and processed.
  • Takes effect October 29, 2026.
  • Compliance deadline October 29, 2026.

Who is affected

controller processor

Recommended actions

  1. Review consent, cookie and tracking practices against the requirement.
  2. Check that privacy notices describe the practices this addresses.

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