REGULATORY WATCH BRIEF Low 32 📝 Proposed Bill proposed

New York may ban price discrimination based on income, age, and race

Potential ban on price discrimination could reshape data-driven pricing and privacy practices.

ImpactLow 32
Type📝 Proposed Bill
Statusproposed not law
JurisdictionUS-NY

What happened

A proposed measure in New York would prohibit businesses from changing prices based on a consumer's income, age, or race. The article highlights privacy concerns about the data consumers provide that could be used for such pricing practices.

Why it matters for trust and compliance

  • Its status is proposed. It is not law yet. Track it, but do not treat it as an obligation.
  • Potential ban on price discrimination could reshape data-driven pricing and privacy practices.

Who is affected

retail technology controller processor platform

Recommended actions

  1. Check that privacy notices describe the practices this addresses.
  2. Inventory where this data is shared or sold and whether opt-outs are honoured.
  3. Inventory AI or automated decision systems in scope and their assessments.

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