Paramount asks SCOTUS to reject video privacy lawsuit

What happened

Paramount has filed a brief urging the U.S. Supreme Court to reject a video privacy claim. The Electronic Privacy Information Center and other privacy advocates filed a friend‑of‑the‑court brief supporting Salazar, arguing the video privacy law allows lawsuits by any individual with a commercial relationship to a video service provider. They also contend that Paramount could use contextual advertising without employing the Meta Pixel.

Why it matters for trust and compliance

• Its status is pending. The case is still open; the outcome may change what it means.
• The case could shape how video service providers handle user viewing data and tracking technologies under U.S. privacy law.

Who is affected

Recommended actions

1. Review consent, cookie and tracking practices against the requirement.
2. Check that privacy notices describe the practices this addresses.
3. Inventory where this data is shared or sold and whether opt-outs are honoured.