Paramount urges SCOTUS to reject video privacy claim

What happened

Paramount filed a brief urging the Supreme Court to reject a video privacy claim under the video privacy law. The Electronic Privacy Information Center and other privacy advocates filed an amicus brief supporting the plaintiff, arguing the law protects consumers' viewing choices. The case centers on whether contextual advertising can be used without sharing viewing data via tools like the Meta Pixel.

Why it matters for trust and compliance

• Its status is filed. The case is still open; the outcome may change what it means.
• The Supreme Court case could shape how video service providers handle consumer viewing data and contextual advertising.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory where this data is shared or sold and whether opt-outs are honoured.
3. Inventory AI or automated decision systems in scope and their assessments.