FTC announces new study on personalized pricing under Section 6(b) of the FTC Act
The FTC's study signals heightened scrutiny of data-driven pricing, impacting businesses that use personal data for price discrimination.
ADTP Regulatory Watch· October 7, 2026· Federal Trade Commission
ImpactModerate 46
Type🧭 Regulatory Guidance
Statusannouncednot law
JurisdictionUS
What happened
FTC Chair Andrew Ferguson announced plans for a study examining personalized pricing practices. The study will be conducted under the authority of Section 6(b) of the FTC Act.
Why it matters for trust and compliance
Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
The FTC's study signals heightened scrutiny of data-driven pricing, impacting businesses that use personal data for price discrimination.
It relates to FTC Act Section 5. The regulations library explains what that law requires.
Who is affected
technologyretailplatformdeveloperdata broker
Recommended actions
Check that privacy notices describe the practices this addresses.
Inventory where this data is shared or sold and whether opt-outs are honoured.
Inventory AI or automated decision systems in scope and their assessments.
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